Define what matters
Together, we define the key user journey and the features that answer your customers’ real needs.
Experience & Product Design Director
Hugues Piaskowski
Over 15 years leading UX and design teams at Altima, Niji, Accenture Song, BPCE and the Experience Center of PwC France, for brands such as Ritz Paris, Celine, Sephora and La Poste.
Today, with 5toFive, my experience design studio, I help brands rethink their services for a world where AI is part of daily life, from the first workshop to a concept tested with real users.
Approach
I work alongside your teams, from user research to launch, balancing what your customers need with your business goals. To get there fast, I use the Experience Sprint, a Lean UX method that tests your hypotheses early and brings everyone around a shared vision in about a month. Then I stay alongside your developers until the product is live.
Design the experience
I turn that vision into wireframes, interfaces and a design system your teams can build on.
Prove it with users
We put a working prototype in front of your users, so you decide with evidence before investing.
Bring it to life
I work hand in hand with your developers, from the design system to every screen, so the product you launch stays true to what users validated.
Sectors I know well: luxury, retail, banking, insurance, energy, telecoms, travel and hospitality, entertainment, e-commerce.
Where I’ve worked
- PwC Experience Center Paris
- Altima
- Accenture Song
- Groupe BPCE
- Niji
- 5toFive
Selected work
A selection of projects I have led over the past ten years, with teams in luxury, retail, hospitality, energy and public services.
Ritz Paris Online Store
Bringing the Ritz Paris boutique into the new booking experience.
Celine.com
A luxury online store designed under the direction of Hedi Slimane.
Ritz Paris
Reinventing the online booking experience of the Paris palace.
Lacoste Confidential
Confidential. Happy to walk you through it when we talk.
Sephora.fr Redesign
Responsive redesign of sephora.fr, built to roll out across Europe.
Transgourmet App Redesign
User-centred redesign of the ordering app for food professionals.
Le Train Confidential
Confidential. Happy to walk you through it when we talk.
Ubisoft E3 2018 Conference
Event website for the Ubisoft E3 2018 conference.
Dreev
IZI by EDF, an app to manage electric vehicle charging.
Transgourmet AI Confidential
An AI-powered app for food professionals.
Casino Barrière
A mobile app for a richer casino player experience.
Laposte.fr
Merging La Poste’s website and online store. Grand Prix Stratégies 2019.
Relais & Châteaux
Website and digital identity redesign. Lovie and Webby Awards.
Mövenpick
The first brand website on the new Accor design system.
Floa Service Design
Prototyping and testing a split payment service with consumers.
UCPA
Redesign of UCPA.com with booking for activities and stays.
Brands I’ve worked with
- Accor
- Allianz
- AXA
- Barrière
- BNP Paribas
- Bouygues Telecom
- BPCE
- Caroll
- Celine
- Club Med
- Dreev
- Engie
- Essilor
- Floa
- IKEA
- Keolis
- Kering
- La Poste
- Lacoste
- Le Louvre
- Le Train
- Libération
- Livementor
- Longchamp
- L’Oréal
- LVMH
- Malakoff Humanis
- MeilleursAgents
- MGEN
- Mövenpick
- NRJ Mobile
- Orange
- Relais & Châteaux
- Ritz Paris
- Schneider Electric
- Sephora
- SFR
- Super U
- TotalEnergies
- Transdev
- Transgourmet
- Ubisoft
- UCPA
- Vichy
Let’s talk about your project
Reinventing a service, launching a new product or testing an idea with your users? Tell me where you stand: I’ll help you from the first workshop to launch, on my own or with the 5toFive team.
- hugues@5tofive.com
- Elsewhere
- LinkedIn · Resume (PDF) · 5toFive